October 6, 2025
In a fast-changing financial services landscape, authenticity has become one of the most powerful tools an advisor can use to build trust and win new 401(k) clients. In this engaging and inspiring webinar, Sheri Fitts—renowned financial services speaker, branding coach, and expert on digital emotional intelligence—shares how financial professionals can unlock their unique value and use personal branding as a competitive edge.
Hosted by Brian Smith of JULY and supported by Stadion, this session dives deep into:
- The science behind emotional connection and the role of the amygdala in decision-making
- How to break through noise and stress by leading with empathy and authenticity
- Personal branding strategies for financial advisors
- Why purpose-driven outreach builds stronger client relationships
- How to shift from selling products to creating meaningful influence
- Actionable tips to overcome imposter syndrome and stay visible in a compliance-driven industry
Whether you’re new to the retirement plan space or a seasoned advisor looking to strengthen your practice, this session will equip you with strategies to differentiate yourself, foster trust, and grow your business by being unapologetically you.
Watch the Webinar
Stadion Money Management, LLC (“Stadion”) is a registered investment adviser under the Investment Advisers Act of 1940. Registration does not imply a certain level of skill or training. More information about Stadion, including fees, can be found in Stadion’s ADV Part 2, which is available free of charge. SMM-2510-9
